From the Executive Director
The Cultural Alliance . . . Fueling Inspiration Throughout the Region
"One should hear a little music, read a little poetry, and see a fine picture every day of his life, in order that worldly cares may not obliterate the sense of the beautiful which God has implanted in the human soul."
Goethe
The twelve-county region surrounding Birmingham is rich with talented artists and outstanding arts and cultural organizations. From inspiring classical music to breath-taking dance to thought-provoking sculpture and the natural beauty of botanical gardens, the fabric of our community is enhanced by the quality, strength and diversity of the arts and culture. The benefits of a vibrant cultural community are numerous-an improved quality of life, opportunities for cultural tourism, enhanced educational programs, an environment where diversity is valued and celebrated, a positive impact on the local economy-and, of course, the intrinsic benefits to individuals' well-being from exposure to art and culture.
The Cultural Alliance is the umbrella organization in this region whose mission is to provide support to the arts and cultural community. The Alliance acts as the primary spokesperson and advocate on behalf of the cultural community, provides technical support to organizations and artists, raises awareness, funds operating budgets, special projects and initiatives, and individiual artists. The Alliance facilitates collaborations and develops arts and cultural education programs. In short, donors wishing to have impact on the overall artistic and cultural environment can do so through the Cultural Alliance. With a professional staff, extensive granting guidelines, citizens review panels and intensive evaluation of potential grantees, the Cultural Alliance can ensure that donors' generous gifts are used efficiently and wisely, allowing maximum impact on the cultural community.
The Cultural Alliance also has oversight of the Cultural Master Plan implementation. The Cultural Master Plan, a comprehensive document addressing resources and needs throughout the cultural community in the region, was funded by the community, developed with input of more than 1,100 community members and released to the public in February 2003. The plan outlined specific priorities, goals, and strategies for enhancement of the area's cultural life. The Alliance funds specific initiatives designed to meet the plan's objectives and action steps. By ensuring the Cultural Master Plan is fully implemented, the Alliance will propel arts and culture in our region forward as never before. Gifts to the Cultural Alliance support the implementation of the Cultural Master Plan and, in turn, strengthen the entire cultural community and improve the quality of life in our region. By giving to the Cultural Alliance, donors help to "create the sense of beauty . . . implanted in the human soul."